This course is ideal for small business owners and sales representatives/managers. It explores two important aspects of business growth and planning.
Firstly, it builds on your existing sales skills - maintaining ongoing customer relationships and retention of your client base. You will learn how to 'profile' customers and develop customer loyalty as the foundation for future business growth.
Secondly, this course provides you with the essential ingredients for success, utilising today's technology and information sources to prospect for new business.
Topics include:
- Account management vs. contact management
- Making effective sales calls
- What is an account plan and how we develop a relevant one
- How to successfully account manage
- What information we need to record about our contacts and why
- How to calculate customer value
- Using a CRM (Customer Relationship Management) package to track your customers
- How to manage the sales “pipeline”
- Making sales presentations
- Conducting negotiations
- Building relationships with key customers
- Sources for leads
- Information maintenance and prospect tracking
- Product or service description
- Successful networking
| Campus | Day | Start Date | Start Time | End Time |
|---|---|---|---|---|
| Preston | Wed | 19/05/2010 | 18:00 | 21:00 |
Course Cancellation or Postponement
Courses with low enrolments may be cancelled or delayed. You will be notified of this 48 hours prior to course commencement.
Course Code: SBE193 (TS532)
Fees: $400
Sessions: 6
How to apply
- Download and print an enrolment form
- Fill in the enrolment form and send it to NMIT
